A favicon, pronounced fave-icon is a small, iconic image that represents your website.
They are usually found in the address bar of your browser next to the page’s title. A favicon serves to distinguish your website from others in a list of bookmarks. To add a favicon is a simple yet often overlooked feature.
Why do you need a favicon?
In truth, favicons are very little things and will not make or break a site. On saying that a favicon adds a degree of professionalism, it can be important for your online branding strategy. If you do not specify a favicon, your site may inherit a generic one from the web hosts. That means that your favicon representing your website is the same as many thousands of others.
In the example above, you will surely recognise some of the favicons. They make a website easy to distinguish and stand out from the crowd.
How to create a favicon?
Creating one is very easy. The recommended image size is 512px X 512px. You can use your brand logo or create a new one. If you have a rectangular logo you may be able to crop and adjust it to a square image.
This image could be in png, jpeg, or gif format.
There are many places to create a favicon. You can use paint, gimp, adobe photoshop etc. There are also many sites such as FaviconGenerator, Genfavicon, Favicon-Generator and many more. A quick google search will give you lots of other options.
Uploading the favicon to your website.
This is the easy bit! To add a favicon just click on Customize and you will find the option under site identity. Just upload the new image as you normally would and remember to click on publish.
You are now good to go.